Head of Marketing

The employer is looking for a: Marketing and Communication Director (reported profession) Tasks: Strategy and leadership • lead and implement an integrated full-funnel marketing and communication strategy to support student recruitment, institutional reputation, and alumni and donor engagement. • build, develop, and motivate the marketing team, defining an operating model that integrates internal resources and specialized external partners. Brand and communication • act as the main ambassador of the Franklin Switzerland brand, defining, documenting, and protecting a distinctive and consistent voice and positioning on all channels and for all audiences. • provide editorial direction and oversee the design, production, and distribution of all marketing and communication materials, in close collaboration with involved colleagues, ensuring the highest professional standards in every written communication. • stimulate and coordinate media interest through press releases, press relations, and targeted contacts, offering advice to the University's leadership on internal and external communication issues. • ensure the constant dissemination of stories that enhance students, alumni, faculty, and staff and keep the campus events calendar up to date, using the website and social media to promote vibrant university life. Performance and growth • build and manage Franklin's performance marketing infrastructure, including CRM, marketing automation platforms, paid campaigns, lead nurturing, optimized landing pages for conversion, and the student journey from first contact to enrollment. • oversee the University's digital marketing, including website strategy and design, brand consistency, maintenance, accessibility, search engine optimization (SEO), and overall effectiveness. • collaborate closely with Enrollment Management to optimize the recruitment funnel and with the Advancement and Alumni Office to strengthen alumni engagement and donor relationships, promoting loyalty, advocacy, and a lasting bond with Franklin. • define a measurement system with distinct KPIs for each pillar and monitor results with equal rigor. Also, supervise market research activities, collaborating with external providers when necessary. Operational and administrative management • in collaboration with the President, the Vice President Finance and Administration, the Vice President Enrollment Management, and the Director Advancement and Alumni, define annual budget priorities, monitor expenses, and prepare economic and effectiveness reports. • ensure efficient and transparent project and workflow management processes, establishing shared service expectations towards the university community. • actively participate in campus life to maintain in-depth knowledge of Franklin's history and identity evolution and represent the University in periodic meetings of communication professionals in the university system. Requirements: • experience: at least 10 years of progressive experience in marketing, communication, or advertising, with at least 3-5 years in leadership or team management roles. • full-funnel experience: proven experience in designing and managing integrated campaigns that combine brand building and demand generation, with concrete evidence of conversion throughout the customer journey. • technological skills: operational mastery of CRM and marketing automation tools (HubSpot or equivalent), paid media, Google Analytics, SEO, CMS, and conversion optimization. Knowledge of Slate and Drupal is an advantage. • agency and supplier management: consolidated experience in selecting and managing external partners and specialized suppliers, operating effectively with lean internal teams. • languages: excellent written and oral communication skills in English (C1 level mandatory) and Italian (C1 level preferred). • digital skills: experience in managing social media, web accessibility, digital content management, and web application testing. • higher education: experience in university marketing, particularly in promoting high-complexity decision-making paths, is a significant advantage. • personal attitudes: strong propensity for innovation and continuous learning, professionalism suitable for representing the University with internal and external interlocutors, high relational skills, initiative, active listening, and emotional intelligence. • knowledge of Swiss and US media markets: experience in developing relationships with the media and managing communication strategies in both contexts (preferred). Employment details: • workplace Sorengo • 100% occupation • immediate, permanent employment • salary to be agreed Application procedure To be considered by the selection committee, candidates are invited to send the following documents in PDF format to MarketingSearch@fus.edu: • updated curriculum vitae highlighting relevant professional experience and any publications; • motivational letter addressing the key aspects described in the position; • contacts of three professional references, of which at least two former direct superiors; • a PowerPoint presentation containing 2-3 examples of full-funnel campaigns led by the candidate. Franklin Switzerland is looking for an experienced, operational, and strongly leadership-oriented professional in marketing and communication, for a unique opportunity to define and lead