Director of Commercial Performance and Marketing

Vivara is a Swiss company that groups several companies active in digital marketing, based in Lausanne. Since its creation, it has built its growth around an original model: bringing together under one structure entities (BUs) that each keep their brand identity, expertise, and operational autonomy, while benefiting from the strength and resources of a consolidated group. Today, Vivara has 13 commercial entities and nearly 120 employees. The Publication companies produce high-value-added information content in two areas: natural health and finance. The Product companies, in turn, transform this proximity to our readers into a lasting relationship, through a range of dietary supplements. It is this complementarity between content and conversion, editorial expertise and commercial performance that makes Vivara unique. This position is created to strengthen it. This diversity is a wealth: it allows Vivara to capture opportunities in various markets, while developing synergies between BUs on audiences, distribution channels, or commercial practices. We are currently looking for, as part of a job creation, our future: Director of Commercial Performance and Marketing H/F Your role, concretely: As a member of the COMEX (Executive Committee) and business referent to the Management, you ensure the marketing and commercial management of Vivara. Organized and rigorous, you know how to structure organizations, manage strong personalities, maintain schedules, and establish KPIs to serve decision-making. You are the marketing/commercial point of contact for the BUs. You work closely with the publishers to understand their challenges, enhance their performance, and support them where additional support can make a difference: on data analysis, campaign management, or anticipating needs. You structure the emailing activity. In consultation with the BUs, you establish a common practice (frequency, segmentation, testing discipline) and a launch pace that gives visibility to all. You also ensure good compliance practices on this channel (consent management, respect for LPD and RGPD according to the markets addressed). You strengthen lead generation. You support the BUs in their lead generation actions, you share good practices that work from one entity to another, and you ensure that each has the right levers. You value the customer's voice. You centralize customer feedback and reviews, identify useful trends for all BUs, and support them in implementing relevant corrective actions. You consolidate the reading of sales figures. You build a clear and shared vision of the commercial performance of each BU, to inform Vivara's decisions and enhance the results obtained in the field. You create a link between the BUs. You identify opportunities for cross-promotion and synergies, and you facilitate connections between entities that have an interest in collaborating. You accompany the transformation related to artificial intelligence. You identify relevant use cases for the BUs, test and disseminate good practices, and help teams integrate these tools into their daily marketing and commercial practices, without waiting for the transformation to impose itself. You anticipate the marketing/commercial recruitment needs of the BUs, in line with their growth trajectory. Profile sought You have at least 10 years of experience in marketing and/or commercial management, ideally acquired in a multi-brand, multi-BU or multi-entity environment; You hold a higher education degree, business school or equivalent university degree; You have proven team management experience and demonstrated ability to federate stakeholders; You master digital marketing in an operational way, notably emailing, lead generation, and performance analysis; You are comfortable with data analysis and reporting/BI tools; You have a strong appetite for artificial intelligence and its marketing/commercial applications, with the desire to carry this topic with the BUs; Finally, you know how to evolve in a multi-entity environment, with varied stakeholders. Recruitment process Telephone interview for pre-qualification with the Human Resources Department Psychometric evaluation, carried out remotely, allowing for a refined understanding of mutual expectations and profile Face-to-face interview with the Human Resources Department Face-to-face interview with the President Director General Video conference interview with one of our Publishers. Why join us A position to be created from A to Z, with the ambition of making each BU grow through your action rather than building your own structure, and the opportunity to become a key interlocutor for the Management on Vivara's marketing and commercial issues. jpid2ad6930jm jpit0728jm jpiy26jm