Head of Consumer Market (80 – 100 %)

The Medienart-Gruppe is a dynamic, medium-sized company with a focus on print and online magazines. We are the publisher of well-known brands such as the largest independent cooking platform «le menu» as well as «annabelle», the strongest women's platform in Switzerland, and the magazine «Zeitlupe» for people with life experience, as well as «Gesundheit Sprechstunde», the magazine covering medical issues and well-being. In addition to these publications, we also serve specialized industries with trade magazines such as «Phase 5», «domotech», «eTrends» and «Technische Rundschau». With around 75 employees at four locations (Aarau, Zürich, Baar and Bösingen), we are a creative and future-oriented employer.

To strengthen our team, we are looking for a motivated personality as

Head of Consumer Market (80 – 100 %)

to start on 1 January 2027 or by arrangement.

What you do with us

• Strategic and operational leadership of the consumer market across all media brands and channels
• Functional and personnel leadership as well as development of a team of three employees
• Responsibility for the acquisition, retention and reactivation of subscribers, as well as for the sustainable development of sales revenues
• Further development of our print and digital subscriptions, offer models, pricing strategies and promotions
• Management of the entire Customer Journey – from acquisition through onboarding and customer retention to reactivation
• Conception, implementation and ongoing optimization of target-group-specific marketing and CRM measures
• Direct management of the Google Ads agency as well as management, evaluation and optimization of the corresponding campaigns
• Development of the strategy as well as planning and implementation of smaller events
• Analysis of relevant market, customer and usage data as well as derivation of concrete growth and optimization measures
• Responsibility for budget, forecast, key figures and regular reporting to the executive management
• Close cooperation with the editorial departments, sales, digital and customer service
• Ongoing review and optimization of internal processes to increase efficiency

We are not only looking for a leader, but also an implementation-strong personality who actively rolls up their sleeves and takes direct care of concrete measures and actions.

What you bring

• Sound basic or further education in marketing, business administration, media or communication – or a comparable qualification with corresponding professional experience
• Several years of experience in the consumer market, subscription marketing, CRM, direct marketing or product management – ideally in a media or digital company or on the agency side
• Experience in the conception, implementation and optimization of marketing campaigns across digital and classic channels
• Demonstrable success in customer acquisition, customer retention and revenue development
• A good understanding of digital business models, customer journeys and user-centric offers
• Strong affinity for numbers and data as well as experience with CRM, analysis and marketing automation systems
• Strategic and entrepreneurial thinking, combined with a pragmatic and implementation-oriented way of working
• Strong communication skills, initiative and organizational talent
• A winning and decisive personality who enjoys working in a team and across departments

What we offer you

• A responsible key role with great creative freedom
• The opportunity to actively further develop the consumer market and the business models of our media brands
• A versatile portfolio of established print and online brands
• A dedicated, collegial team and short decision-making paths
• Space for initiative, new ideas and their direct implementation
• Modern workplaces, flexible working hours and home office possibility
• Main place of work in Aarau; irregular presence and exchange at «annabelle» in Zürich
• Contemporary employment conditions and opportunities for personal development

We look forward to your complete online application by 6 November 2026 to Ms. Anita Rykart. Please inform us of your possible starting date and your salary expectations.

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