Manager Activation Marketing

Manager Activation Marketing
Role
Within the Marketing department, reporting to the Marketing Manager, you are responsible for the development and deployment of marketing activations across the Travel Essentials, Duty Free, Mode, and Diplomatique areas, in line with the defined marketing strategy.
You particularly manage thematic campaigns, digital and CRM tools, activations with various actors, as well as certain visibility supports such as travel media. You ensure proper coordination between internal teams, external partners, operations, and commercial stakeholders, in order to guarantee qualitative, consistent, and high-performance execution.
You also contribute to the development of partnerships and innovative activations with actors in the airport ecosystem, by identifying and proposing value-creating initiatives.
In addition, you contribute to global, 360°, and omnichannel marketing reflections, and the development of innovative tools to strengthen customer experience, brand visibility, and commercial performance.
Main missions

1. Travel Essentials, Duty Free, Mode, and Diplomatique thematic campaigns

Develop thematic campaigns according to the orientations defined with the Marketing Manager and central marketing services. Define activation mechanics, necessary supports, key messages, and distribution channels.
Coordinate exchanges with internal teams, agencies, suppliers, and relevant partners.
Monitor the implementation of campaigns in connection with Operational Marketing and field teams.
Conduct post-campaign reviews and formulate improvement recommendations.

1. Local marketing activations, Airport, Diplomatique, and Partnerships

Be a proactive proposer of new animation concepts, services, experiences, and innovative customer journeys that create value, contributing to the improvement of the customer experience, the attractiveness of the platform, and commercial performance, particularly for Swiss Stories, Relay, and Tech2Go concepts.
Be the guardian of the planning for local/monthly activations linked to the seasonal calendar.
Initiate cross-sell-upsell pilot projects to improve the passenger journey and acquire customer data.
Ensure the follow-up of the operational deployment of activations on-site and measure the impact of the implemented tools.
Develop communications on various available airport supports, News/newsletter/website as well as on Lagardère LinkedIn social networks and others.
Contribute to openings, inaugurations, refurbishments, or launches of new concepts when projects require dedicated marketing activation.

1. Digital, social networks, Google My Business, website, and contests

Develop digital content and tools related to marketing activations to accelerate data acquisition in relation to our commercial partners.
Manage communication actions on social networks, the website, and contests.
Coordinate content production with internal teams and relevant partners.
Ensure the consistency of messages, visuals, and communication tone with the brand image.
Monitor digital performance and propose areas for improvement.

1. Loyalty, Customer Engagement, and Mode & Diplomatique Member Programs

Contribute to the development of loyalty and customer engagement programs in the Mode and Diplomatique areas.
Design mechanics to strengthen customer acquisition, loyalty, and purchase recurrence, as well as animation plans related to loyalty programs in coordination with internal teams and relevant partners.
Develop communication supports and content associated with loyalty programs.
Analyze program performance indicators (membership, engagement, purchase frequency, retention, average basket, contribution to turnover).
Identify opportunities for improvement and formulate recommendations aimed at increasing the value generated by the programs and the customer experience.

1. Travel media: screens, lightboxes, and visibility supports

Contribute to the strategy for using travel media.
Develop and coordinate visibility tools on screens, lightboxes, and other available supports.
Ensure the link with internal and external stakeholders for the reservation, production, and broadcasting of content.
Act as the main point of contact, responsible for the content broadcast schedule for all stores in scope.
Guarantee the consistency of broadcast messages with marketing campaigns and commercial priorities.
Monitor the proper execution of the tools and their impact on the visibility of offers.

1. Performance monitoring

Define performance indicators adapted to each activation.
Measure the effectiveness of the deployed campaigns and tools.
Conduct post-operation reviews.
Identify optimization levers and propose concrete recommendations.
Ensure reporting to the Marketing Manager and internal stakeholders.
Secondary mission
Contribute to the planning of brand animations in connection with the Animation Manager.
Participate in global marketing reflections on concepts, campaigns, and activation tools.
Provide occasional support to the marketing team on cross-functional projects.
Participate in certain field deployments when necessary.
Required skills
Education and experience:
Higher education in marketing, communication, business, or an equivalent field
Proven experience in operational marketing, marketing activation, digital marketing, CRM, or