Senior Growth Marketing Manager (m/d/w) 80-100% - Berlin

The NZZ belongs to the most important private media companies in Switzerland. It focuses on high-quality, independent publishing and has represented civil-liberal perspectives since 1780. In addition to the two flagships "Neue Zürcher Zeitung" and "NZZ am Sonntag", the portfolio includes various other NZZ titles, event series, podcasts and TV formats. Senior Growth Marketing Manager (m/d/w) 80-100% - Berlin. ### Your tasks ### • Responsibility for the development and implementation of the brand and audience growth strategy with the goal of sustainably increasing brand awareness, reach and lead generation in Germany and thus creating the basis for profitable subscriber growth • Strategic planning, control and further development of all measures in the upper funnel via paid, owned and earned channels • Development and implementation of integrated marketing campaigns in close cooperation with the leads acquisition and retention, the internal creation team and external agencies • Identification and development of new reach and distribution channels (including third-party platforms) as well as strategic partnerships to increase the reach of nzz.de and lead generation • Analysis and continuous optimization of performance as well as derivation of data-based recommendations for action • Development of innovative marketing approaches taking into account new platforms, technologies and AI applications Your profile ### • At least 5 years of professional experience in the field of brand marketing, audience growth or marketing strategy, ideally in a digital media company • Experience in the development and control of cross-channel marketing and growth initiatives • In-depth knowledge of digital marketing and distribution channels and their role along the marketing funnel • Strong interest in AI, new platforms and digital market trends (e.g. Google Discover or AI-based search systems) and their potential for reach building, audience growth and lead generation • Strong analytical understanding as well as the ability to derive strategic recommendations for action from data • Strong commercial understanding, entrepreneurial thinking and sense for innovative growth and distribution potential • High level of initiative as well as the ability to build up and strategically drive new topics and partnerships on one's own responsibility • Very good German and good English language skills Our offer ### • A diverse and challenging field of activity with a high degree of independence • A collegial and respectful working atmosphere with an open communication culture, mutual appreciation, loyalty and trust • Ambitious team in Berlin and Zurich • Flexible working hours and mobile working are a matter of course • Unlimited employment relationship: We are committed to long-term cooperation Rico Grass, HR Business Partner \+41 44 258 17 12 Are you interested? Then we look forward to your complete and meaningful online application.