Product Marketing Manager

Mandatory criteria: 5 years or more of experience in product marketing, product management or growth, ideally in B2B SaaS. Fluent command of English. We are recruiting a Product Marketing Manager to take charge of everything that happens after a customer signs up. Millions of users discover our products every year; your mission is to turn them into active, paying, and loyal customers. You will be responsible for the post-signup funnel, from signup to activation and adoption, through to retention and expansion. Activation journeys, onboarding, feature adoption, churn reduction, upsell, and net revenue retention are therefore your responsibility, and you will define how trials and upgrades are communicated throughout the journey. This role combines strategy and execution. You will define the post-signup funnel agenda, identifying opportunities and proposing solutions, then you will roll up your sleeves to implement them yourself. We are a small team: the person who designs the plan is the one who deploys it, creating campaigns, writing content, producing assets, and driving each initiative to a measurable result. In parallel, you will tell the story of each release, empower our sales team to sell what we build, and help shape what we will build next, bringing a keen eye for design and detail to everything you deliver. You will work closely with the marketing and sales teams. Marketing is responsible for everything preceding signup (awareness, traffic, and acquisition campaigns), and you are responsible for the journey from signup onwards; therefore, both functions must move in perfect synchronization. You will collaborate with marketing on messaging, brand, and lifecycle communication, and with sales to ensure they can position and sell everything we build. This position is entirely on-site, in our Geneva offices. Responsibilities: Responsibility for the post-signup funnel: Take charge of the transition from signup to active user: activation journeys, onboarding experience, and feature adoption across our four products. Support the conversion from active user to paying customer: shape messaging around trials, upgrades, and plan value, in collaboration with the Product team on their presentation. Take charge of retention and expansion: churn reduction, upsell initiatives, and net revenue retention. Analyze funnel and usage data to identify where users drop off or stagnate, and transform these insights into targeted initiatives. Strategy and operational execution: Define the post-signup funnel strategy, then build it: set priorities, design initiatives, and implement them end-to-end. Identify opportunities before being asked, and act: new adoption levers, growth experiments, and innovative features to present to the press. Develop deep industry knowledge: follow competitors, market trends, and customer needs in the areas of electronic signature, fax, AI voice, and document workflows. Feed market insights back into the roadmap; be a strong voice on the next feature to build and why. Propose and implement website improvements, from messaging to structure, including feature presentation. Product launches and communication: Write and publish release notes that customers actually read, transforming technical updates into clear and engaging stories. Plan and host webinars that educate customers and highlight new capabilities. Build launch narratives for innovative features, identify media angles, and work with management on the stories to carry in the press. Sales enablement: Create and maintain catalogs and assets covering our feature offering, so that the sales team can position and sell each product with confidence. Translate product capabilities into value propositions, use cases, and competitive positioning tailored to different customer segments. Design and brand quality: Bring a real sense of design to everything you produce, from decks to one-pagers, including webinar visuals and web pages. Collaborate closely with the design and web teams to ensure customer-facing assets remain polished, consistent, and true to the brand. Profile sought AI-native in your way of working: you use AI tools instinctively and constantly seek to leverage them to produce finer, faster, and higher-quality work. A demonstrated track record of improving activation, adoption, conversion, or retention metrics, supported by funnel figures. A good understanding of how trials, upgrades, and plan messaging influence conversion. Both a strategist and a proactive builder: you spot opportunities that others miss, you own the plan, and you do the concrete work to achieve it, from copywriting to campaigns, web pages, and assets. Exceptional writing skills, with the ability to transform a technical changelog into a story that interests customers. Experience in planning and hosting webinars or similar customer-facing programs. A true design sensibility and high standards regarding visual quality. To