Lead E-Commerce

For our E-Commerce department, we are looking for a personality who drives the webshop, content, performance marketing, e-mail marketing, and our marketplaces forward with entrepreneurial foresight and a hands-on mentality. As Lead E-Commerce (m/f/d), you will take commercial responsibility for our digital channels, ensure smooth operation, and actively shape further development along our roadmap

WHERE YOU MAKE THE DIFFERENCE

• You are responsible for the ongoing operation, stability, and continuous optimization of our webshop – from usability to conversion to checkout.
• You manage the maintenance and quality of our shop and campaign content, including image and product texts, in coordination with merchandising and marketing – and ensure that SEO and increasingly also GEO-relevant content are cleanly represented via targeted landing pages.
• You plan, manage, and optimize our paid digital channels (including Paid Social, Paid Search, Affiliate) with a clear focus on ROAS and contribution margin.
• You further develop our automated customer journeys, newsletter, and lifecycle campaigns – with meaningful personalization and in close coordination with the CRM area, responsible for segmentation as well as retention and loyalty.
• You are responsible for the presence, assortment, and performance on our marketplaces, including the management of external partners and interfaces.
• As a central interface between the webshop and upstream and downstream systems (including ERP, PIM, OMS, CRM), you ensure a clean, continuous data flow, in close coordination with IT/development and external service providers.
• You take on roadmap responsibility for the webshop, marketing automation, and marketplaces, prioritize development projects, and continuously identify processes that can be made more efficient with AI.

WHAT CHARACTERIZES YOU

• At least 8 years of professional experience in e-commerce, including demonstrable practice in webshop management and digital marketing
• Initial leadership responsibility, e.g., as a team lead or in the functional leadership of project teams
• Experience in accompanying development projects (e.g., platform further development, system integrations) as well as in technical interface management between the webshop and upstream and downstream systems (including ERP, PIM, OMS, CRM)
• Experience with Salesforce Clouds (e.g., Commerce Cloud) is an advantage
• Very good architectural basic understanding of the relevant system landscape
• Knowledge in the area of data protection (GDPR/DSGVO) as well as willingness to actively engage with the relevant legal requirements
• A pragmatic, strong-implementation attitude – you roll up your sleeves instead of just managing
• An open-minded, communicative personality with enjoyment in exchanging with different stakeholders
• Entrepreneurial thinking combined with high operational diligence and a sense of responsibility
• A structured, solution-oriented way of working, even when you manage several topic areas in parallel

We look forward to receiving your application documents