Digital Marketing Manager (m/w/d)

We are a leading global company in the powder coating industry and stand for quality, safety and reliability. We are proud of our continuous and sustainable growth. Around 550 employees form the foundation for the success of our company at the headquarters in Switzerland and in our subsidiaries. Your commitment, your ideas and your skills move us forward. Would you also like to become part of this success story? To strengthen our Marketing Communication Team, we are looking for a Digital Marketing Manager. What you will achieve with us: • Co-design and implementation of the digital marketing and communication strategy • Planning, creation, management and monitoring of content for website, social media, newsletter and other digital channels • Responsibility for integrative digital brand management across all relevant channels • Conception and implementation of campaigns to increase reach, awareness and lead generation • Collaboration with internal specialist departments as well as external agencies and service providers • Analysis of relevant KPIs and derivation of concrete optimization measures • Identification of new trends, technologies and communication formats • Independent implementation of projects with high visibility and strategic relevance What you bring with you: • Several years of experience in a similar function as well as completed further training as a marketing specialist with a federal diploma (eidg. Fachausweis) or comparable qualification with a focus on digital marketing or digitalization • Experience in the planning and implementation of digital communication and marketing measures • Sound understanding of digital channels, content, social media and performance marketing • Analytical thinking and experienced use of marketing tools, KPIs as well as PIM and content processes • High self-motivation, entrepreneurial thinking and great implementation strength • Creativity, openness to new things and a good sense for trends • Very good German and English skills in spoken and written form Why IGP? • As a family-run company, we rely on trust in our leadership • The health and safety of the employees is close to our hearts • We live short decision-making paths, efficient processes and personal responsibility • The individual promotion of all employees is a matter of course for us • Our attractive social benefits include, e.g., at least 28 days of vacation and generous insurance contributions • With flexible working hour arrangements, we promote the compatibility of leisure time, family and work • You benefit from numerous benefits such as staff restaurant, discounts on fitness subscriptions and SBB Halbtax